#189: Travis Tharp, Keef Brands
Travis Tharp is the CEO of Keef Brands, founded in 2010 as one of the original cannabis-infused beverage companies and now ranked by BDS Analytics as the country’s number one cannabis beverage brand.
Topics Discussed:
- Rise of the cannabis beverage category in recent years
- Current state of, and future of, infused products marketplace
- Keef’s philosophy of social consumption and its expansion into three new states
- New product formulations in the works; plans for 2021 and beyond
