#69: Sam Arellano, Canndescent
Sam Arellano is the CMO of Canndescent, a company that leads the cannabis industry in innovation and empowers adults to turn down the noise, unlock the moment and transform their lives with ultra-premium cannabis products.
Topics Discussed:
- The need for companies to focus on restorative justice and social equity efforts as one of their main company pillars
- Canndescent’s Justice Joints initiative in partnership with Last Prisoner Project
- Reaching different demographics with a diverse brand architecture
