Jeff Finnerty is the Chief Marketing Officer at Ayr Wellness. As Chief Marketing Officer at Ayr, Jeff is responsible for overseeing the development and execution of all marketing and advertising strategies. Prior to Ayr, he served as the Head of Marketing & Sales for Grow Healthy, a Florida based cannabis operator.
Before Cannabis, Jeff was instrumental in repositioning the Firehouse Subs brand, and developing a first time national, multi-channel marketing and advertising strategy as a Franchise Group President and leader of the Marketing Board of Directors. He spent the first 16 years of his career at The Coca-Cola Company and played key roles in the launching of brands like Coke Zero, Gold Peak Tea, Georgia Coffee and the innovative fountain dispensing platform Coca-Cola Freestyle.